The Contribution approach and how it is different to carbon offsetting

The contribution approach to funding carbon and biodiversity projects has gained traction as a high-impact route for corporate sustainability action. With carbon offsetting claims coming under significant scrutiny organisations are increasingly turning this emerging option.

In this seminar thought leaders from the WWF, Gold Standard and Carbon Market Watch join Pinwheel to explore: what is the contribution approach? How is it different to carbon offsetting? How can we use it to generate vital climate and biodiversity funds for the planet and ensure brands are rewarded for doing the right thing?

Hear from:

• Rob Cheesewright, Chief Impact Officer, Pinwheel

• Dan Magrath, Corporate Responsibility Manager, Gold Stardard

• Lene Peterson, Senior Manager Climate and Business Markets, WWF

• Benja Faecks, Policy Expert, Carbon Market Watch