The psychology of sustainability

During this webinar Patrick Fagan and Dan Thwaites, co-founders at Capuchin Behavioural Science explain the science behind sustainability behaviour:

🌎 The say-versus-do gap and ten planet-saving nudges which beat it

🚦 BRAINWASH for good: disrupting old habits and creating new ones

😡 How to persuade even the unpersuadables

...And how a squirrel 🐿️ reduced littering by 45%

Whether you are talking directly to consumers, B2B audiences, or influencing people in your own company, you will leave the session with concrete, actionable ideas, ready to apply to your challenges.